"Where should I post this?" is the wrong first question, because the answer is everywhere the right people look, and they do not all look in the same place. The useful question is how to post once and be everywhere, without paying for the same applicant three times over.
Your own careers page comes first
Every board, every ad and every text eventually sends a person to one place, and if that place is a PDF or a form that wants a login, they leave. A careers page that loads on a phone, shows the pay, and takes an application in under a minute is the foundation of every channel below it. It is also the only channel you own: the boards change their rules and their prices, your page does not.
Google for Jobs is the board that is not a board
When someone searches "electrician jobs Cincinnati", Google shows job listings above the results, pulled from any site that marks them up correctly. That marking up is structured data on the job page, and it costs nothing. A properly marked-up careers page appears in those results for every open role, for as long as the role is open, and comes down when it is filled. For the skilled trades, that placement outperforms most paid boards, because it catches the person who searched once at ten at night without opening an app.
The boards, honestly
- Indeed still carries the volume, and since 2024 organic visibility for staffing and feed-fed jobs is largely gone: expect to sponsor what you want seen, and budget per job.
- ZipRecruiter distributes widely and prices per posting; useful for a burst on a hard role.
- Adzuna and the aggregators list organic feeds free and send traffic back to your page. Worth being on, cheap to set up, rarely the biggest source.
- LinkedIn earns its keep for project managers, engineers and estimators, and does very little for field trades.
- Trade-specific boards and union halls matter for licensed trades in strong-union markets, and for almost nobody else.
The pattern across all of them: they reach the active minority, the people looking this month. The majority of the trades are working and not looking, and no board reaches them.
Reaching the people who are not looking
For the working majority, the channel is outreach: a text or an email to a person whose background fits, with the role, the location and the pay in the first two lines. Text-first outreach is where most trade hires actually come from, and it runs alongside the posting, not instead of it. One job, two motions: advertise for the active, reach out to the rest.
Post once, everywhere
The trap is doing all of the above by hand: five logins, five copies of the ad, five places to check for applicants, and a job that stays live on a board two weeks after it was filled. A platform that publishes one job record to your careers page, marks it up for Google, feeds the boards, and pulls every applicant back into one pipeline takes the administration out of it. Closing the job in one place closes it everywhere.
Constructico posts every job to a search-ready careers page, feeds it to the boards and Google, and runs text outreach to the people who never see the ad. See multi-channel advertising, look at the jobs page, or book a demo.